#Music tutor market registration
#Music tutor market professional
#Music tutor market free

Don’t list your achievements and rewards dispassionately without explaining them or why they’re important (parents don’t know what MTNA or EPTA is!).Don’t use music terms that parents won’t understand.Do use a presentable photo on your about page.Do write in a clear and friendly manner.Do use lots of photos of your students enjoying their lessons.

#Music tutor market professional

Do make the site look modern and professional.

Do’s and don’ts of a great studio website Your website should welcome new piano parents with a smile, otherwise they will bounce right off to the next site. Whatever platform you choose though, make your site easy for parents to read and navigate. In fact, I’m currently putting together a course for Tim Topham’s Inner Circle that will help teachers do just that.

I recommend getting a WordPress self-hosted site. Websiteĭo you have a studio website yet? If not, get one. If not, try one of the options above, or come up with a creative solution that fits your studio. In my opinion there’s no sense giving this incentive away if you haven’t tried simply asking your current students to consider referring you to others.Ī simple mention might be all they need. Whichever of these you consider, I encourage you to first just ask.

Use some kind of gift card as an incentive such as a local ice-cream shop or an Amazon voucher.

#Music tutor market registration

Waive the registration fee for the next year as a referral credit.

#Music tutor market free

Give a free month of lessons to the referring family once the new family has been in lessons for a certain length of time.Giving your students an incentive for referring new families is one method of encouraging this key way to market your piano studio. The kids wear the t-shirts around and about which is great, but my favourite part about this swag is that it looks great in studio photos. I print new t-shirts for my studio every two years. Swag can double up as a bonus for signing up to lessons while spreading the word about your piano studio.Think about what your students and parents are most likely to use – and, more importantly – use in public. Just see the last section of this article about tracking your results, and only do it again if it works. Having said that, if you live in a small community and an ad in the local paper is super cheap, go for it. You’re paying to serve your ads to tons of people – many of whom it will be completely irrelevant to. Advertising like this is a scatter gun approach. This is, in my opinion, a marketing option that’s dying off. Try to highlight any interesting stories from your studio and send press releases to local newspapers or magazines.ĭid your studio raise money for a dog shelter? Did your student win a national award? For a small local newspaper, this might be just what they need to fill an empty spot. This works especially well for those in small towns. Display business cards and lesson information at any event that you host. Some teachers have recitals in shopping centres, parks or other public spaces.

Public student events are another great way to spread the word. You never know who might be there that has always wanted to play piano. If you perform regularly make sure to take business cards or small flyers with you. You may even be allowed to put up posters in public areas – just check what’s permitted where you live. You can also try putting up posters in local libraries, daycares, schools, colleges, recreation centres, community centres or local shops. This really doesn’t work very well in my city anymore, people have become desensitised to it. I got my very first piano students by dropping leaflets into houses in my neighbourhood. As with all of these other ideas to market your piano studio, you need to test it in your neighbourhood. Putting up posters and leaving out flyers might seem old hat – but it does still produce great results in some areas. It just means that the retirees will be more likely to pay attention to your poster. This doesn’t mean you can’t ever teach any other types of students – just because you put up a poster for retired adult students doesn’t mean you can’t teach preschoolers. Write a few bullet points about who you’re looking for and what they would want from piano lessons with you. Pick out a speciality and a specific target persona for each marketing effort. Don’t put up posters touting: “piano lessons for all ages and stages”.